We are a team proud to offer full service strategic PR and communications within agri-business; livestock is our sector specialism. Our services are driven by our core values of vision, integrity and creativity.
Developing and delivering results-driven strategic campaigns, to time and to budget, we use all relevant and appropriate channels, from traditional print, social media and footage to graphics and web design.
Technical content creation and delivery is amongst our forte; with over 40 years of combined hands–on experience, it’s that priceless skill which has evolved over time whilst continually updating our in-depth industry knowledge. Our black book of industry contacts offers networking opportunities plus the potential for timely collaboration within the food and farming chain.
We’re about working hard to consistently provide you with honest, straightforward solutions that will help you to develop that competitive edge, promote brand values and in turn, increase profile and sales.
And it goes without saying that we love what we do. We particularly enjoy engaging with clients who offer the latest cutting-edge technology and innovation, designed to enhance farm business efficiency, and in turn towards helping producers and growers on their journey to net zero farming.
ABOUT
LIZ SNAITH
Family livestock farming background with further practical experience overseas
BSc Hons Agriculture, Wye College (University of London)
Ten years agricultural journalism on Farmers Guardian, the UK’s leading agricultural news title
Agency experience working on key industry accounts prior to establishing the business
Liz offers a glass half full approach combined with a clear vision to deliver dynamic PR and communications campaigns driven by fresh thinking, integrity and enthusiasm.
A strong journalistic background lends a natural awareness and ability to exploit each campaign. It means that Liz knows the inside track of the industry, is aware of its pressure points and opportunities our fast-paced sector throws up, and instinctively takes a 360-degree view of your business. Fearless research and a ‘no holds barred’ approach naturally leads to developing individual strategic plans that deliver. She also enjoys delivering appealing imagery which reflects the story.
The business’ success is also attributed to her comprehensive network of industry contacts, from political to grass roots level.
Liz offers a consistent professional approach, works with a complementary team of individuals and companies who share her values.
AMY WOOLLISCROFT
Amy Woolliscroft specialises in social media marketing and digital content creation. A graduate, she comes from a farming background, has completed the British Guild of Agricultural Journalists John Deere Training Award and has over 10 years of experience of public relations, marketing and event management within the B2B agricultural sector.
Amy uses her skills in content creation across a comprehensive range of platforms - Instagram, Facebook, Twitter, LinkedIn and TikTok. She focuses on building credibility for brands whilst working closely with each business and organisation’s specific campaign targets.
Building a meaningful audience for clients across social media, Amy enjoys seeing client engagement grow and the subsequent results.
SERVICES
STRATEGIC PR AND COMMUNICATIONS
We take a strategic approach to campaign development whether you wish to promote and position a product, service, event, organisation or an individual. Understanding your business objectives and identifying your target audience is our business, enabling us to develop a strategy accompanied by clearly defined messages. We then deliver to your target audience using a mix of channels. Our strong network of B2B media contacts, from traditional print to broadcast and digital platforms, ensure maximum strategic coverage.
Graphic Design AND WEB
We offer a full design service working with graphic design partners, Ghost Design Consultants, our team of experienced creatives with over 30 years of experience in a wide range of fields, specialising in brand identity, design for print and web design solutions. Together we deliver to your specification, every time.
Marketing consultancy
We offer a fresh pair of eyes focused on your business objectives, from a finger on the political pulse to the latest in technical innovation. We provide an independent evaluation of opportunities, helping to develop strategy and formulate marketing plans that will capture your target audience in today’s fast and ever-changing agri-business environment.
Event management
We deliver creative pre- and post-event promotion, media and press room management, exhibitor communications, influencer networking and involvement, activity ideas and development.
Food chain development
We are able to help add value to primary foods for farmers, growers, groups and societies; from brand and supply chain creative development to potential business partner and retailer introductions.
Clients
TESTIMONIALS
INNOVIS - current
Brief: to challenge farmers’ traditional sheep breeding decisions and offer an alternative set of genetics specifically bred for the profit led commercial marketplace.
LELY 2021 - current
Brief: to challenge traditional thinking, investment and practice with the benefits of innovation | automation.
NUFARM
Brief: to make a first-time entry to the UK and Ire livestock sector with a campaign designed to introduce farmers to the cost benefits of pesticide application in grassland management.
BEEF SHORTHORN -2017-2022
Brief: to promote and position the newly formed organisation offering a unique, modern functional damline to fill a commercial market space, and in turn increase membership, registrations and ultimately, income.
