Innovis 2014 - current
Brief: to challenge farmers’ traditional sheep breeding decisions and offer an alternative set of genetics specifically bred for the profit led commercial marketplace.
We play a key role across the company’s PESO developing and delivering strategic messaging in an unrivalled annual series of case studies for national and regional print, web and social media, customer newsletters and other assets.
Key livestock journalists are kept up to speed with development via frequent media briefings with the Innovis team and its geneticist.
The focused messaging has evolved over the years with the product – specifically developed to enhance producers’ efficiency, and which finds a fit in regen systems as well as contributing towards net zero farming.
The campaign continues to maintain Innovis as the leading supplier of sheep breeding technologies to the UK livestock sector.