Lely 2021 - current
Brief: to challenge traditional thinking, investment and practice with the benefits of innovation | automation.
Developed and delivering a series of strategic campaigns based on the PESO model for both UK and Ire and individual company franchises. Target audience: dairy and beef producers, and industry influencers.
Key focus on researching and curating and delivery content for print and socials using our in-depth technical knowledge and writing skills to develop and deliver succinct messaging underpinned by a strong performance and financial evidence base. Content is enhanced with our own on farm appealing imagery. The campaign also features developing and enhancing media relations.
“Liz, you have done such a great job in helping us bring our PR and advertising to a high level, and the awareness of Lely is ever so visible now in the UK,”
Lely Atlantic marketing manager, Savina Chani
